How Vital Is Launching a “Lite” Version of Mobile Apps in Low-Bandwidth Geographies?

Although Tier 2 & Tier 3 countries such as India, Southeast Asia, & Latin America, have a vast population who are emerging online in droves, this is composing a massive potential opportunity for mobile app developers looking for huge user-base.

The only major challenge of Tier 2 & Tier 3 geographies is that their internet infrastructure is still comparatively underdeveloped with Tier 1. These markets suffer due to poor network connectivity, meaning that data-affluent apps developed for robust mobile infrastructures won’t perform well.

To dwell these poor-bandwidth geographies in the mobile app market, the answer to the issue mentioned above is launching a “Lite” version of the mobile app.

Are you thinking about, what “Lite Version” is & how it fulfills the network gap in lower-bandwidth areas?

What “Lite Apps” are & how It Is going to catalyze user-acquisition in Tier 2 & Tier 3 Geographies?

Well, Lite Apps are slighter, stripped-down versions of the original app, and it is better suited for the countries where data concern & memory limits plague the majority of mobile phones.

To fill the network gap in poor geographies, launching a “Lite version” solves the issues of slow-processing, slow-downloading, slow accessing, etc, by packing their main features into a smaller app with diverse content that consumes less time to downloads and doesn’t require high bandwidth data & decrease in drop rates.

The Emergence of “Lite” Apps:

Not everyone is fortunate to have high-speed data or a phone with 3/4GB RAM. Many people still have access only to 2G networks and use low-end phones with either 1GB or 2GB of RAM. Keeping that in mind, most of the tech giants globally have started making a lite version of their popular apps for such users.

Since, Android apps are gratifying choice in Tier 2 & Tier 3 countries because of their massive characteristics as Android apps are free, easy to use, impressive UI/UX and user-friendly nature. Most of the Android app development companies are focusing on developing mobile apps that produce high user acquisition rates with the launch of Lite mobile apps.

Let us have a look at those industries, which has been influenced by “Lite” version of apps and have a glance at those, which needs to adopt the Lite version to increase revenue capital & productivity.

Let us understand why every mobile app development companies should point a focus on developing the lite apps by covering each industry to make lower geographies an internet sensation too.

Why It Is Important To Launch Lite Apps For Social Networking Industry:

Well, Facebook- the internet sensation was among first to address the growing demand & solved poor-connectivity issue regionally by launching a Lite version of its social networking app for Android called “Facebook Lite.” Lite does away with many Facebook features that require many data & robust network connectivity; the Facebook Lite reached 1 billion downloads on Google Play Store.

Impressive one!

Just like Facebook, many other social networking sites like Twitter, LinkedIn, Instagram, YouTube, and Google all have launched their Lite version to earn even more in Tier 2 & Tier 3, & indeed they all are winning equally great their originals apps are gaining.

So, for those mobile app development companies who want to grab more from tier 2 and tier 3 regions, should launch their app’s lie versions.

Why It Is Important To Launch Lite Apps For Taxi-Booking Industry:

Many mobile app development companies develop taxi-booking apps like Uber with the motto of “anyone & anywhere should be able to take a ride.” However, it is expensive to develop a taxi-booking app like Uber, choosing to create the lite version app will be a smarter choice in this case.

Uber has also launched their Lite version with the aim to grab the millions in the lower geographies also.

A lite version taxi booking apps save space, works on any networks fluently and support any Android phone.

Why It Is Important To Launch Lite Apps For Healthcare Industry:

As mobile app technology and Smartphone become widely used in the healthcare sector, mobile medical apps & mobile health apps are taking center stage. To provide a quick and managed medical services in lower-bandwidth areas where people can easily have the benefits of emergency medical services in the poor network along with less data, launching a Lite version of medical apps can be a boon to those who were unable to experience the medical facilities on their mobile phones due to poor-connectivity.

Conclusion:

The mobile app market in emerging regions like tier 2 tier 3 is less opaque, and with fewer players having developed Lite apps so far, competition should be less ferocious. This discloses the fact that spending power in this lower-bandwidth region is less; also, means that it is affordable to acquire the users in this segment is easy.